Rupert Murdoch, Customer Service Rep?
Harvard Business Review
OCTOBER 26, 2012
Booker regularly engages with constituents, and in December 2010 took to Twitter (and the streets) to help residents during a blizzard. Dunn told us in 2010 : "You can't just dabble in social media. A CEO could respond directly to a customer complaint on Twitter and include the handle of a corporate account. "It
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