2010 Cost Center Crisis Innovation 
Harvard Business Review
OCTOBER 4, 2012
As founder of the Center for Hispanic Leadership, I can attest to the fact that the U.S. Unfortunately, because the candidates have associated Hispanics more with immigration reform than any other issue, Obama and Romney have helped add fuel to an identity crisis that many U.S. Think profit center, not cost center.
Harvard Business Review
OCTOBER 4, 2012
As founder of the Center for Hispanic Leadership, I can attest to the fact that the U.S. Unfortunately, because the candidates have associated Hispanics more with immigration reform than any other issue, Obama and Romney have helped add fuel to an identity crisis that many U.S. Think profit center, not cost center.
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