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Obama and Romney Are Ignoring Hispanic Voters

Harvard Business Review

With the current sub-par availability of resources and infrastructure for a community that has grown 43% between 2000 and 2010 , there is great cause for concern. Unfortunately, this total market strategy approach completely ignores the the rapidly-escalating economic impact of Hispanics, whose purchasing power is estimated to reach $1.5

article thumbnail

Obama and Romney Are Ignoring Hispanic Voters

Harvard Business Review

With the current sub-par availability of resources and infrastructure for a community that has grown 43% between 2000 and 2010 , there is great cause for concern. Unfortunately, this total market strategy approach completely ignores the the rapidly-escalating economic impact of Hispanics, whose purchasing power is estimated to reach $1.5