2010 Cost Ethics Marketing 
Women on Business
DECEMBER 24, 2010
As we read year-end and best-of 2010 articles and watch the tribute shows, take a moment to try to add up the cumulative wealth of those being remembered. In the years leading up to 2010, estate planners believed that an estate tax-free 2010 would never happen, but Congress never got its act together long enough to change the law.
Women on Business
JANUARY 17, 2011
The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.
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Rich Gee Group
JANUARY 6, 2011
Odds are, if someone gives something to you, it will probably cost you something in the end. As a successful corporate executive and coach, what does it mean to me? If you work hard, results and rewards will follow. Don’t expect anything to happen, plan and ensure that it does. Those are MY definitions. Unported License.
Rich Gee Group
DECEMBER 6, 2010
how much will it really cost you? at 7:15 AM Most people forget that Customer Service is Marketing. And what dividends will ultimately pay off? Get Shareaholic Tagged as: Allen Edmonds , Clients , Customer Service , Customers , Satisfaction , Service { 1 comment… read it below or add one } Tim Trent 12.06.10 Unported License.
Rich Gee Group
JANUARY 4, 2011
Now, how much did those desserts really cost the restaurant? Customer Service is a part of marketing. The closest I came was Prime Computer UK where, and only for expediency, Marketing was once a part of Customer Service. So what the store was really saying to me was, “YES! We love you! We appreciate your business!&#
Rich Gee Group
JANUARY 8, 2011
As moving parts disappear (CD’s, Software, Wires, Hard Drives) do the systems, personnel, costs, support and focus also decline? Do you see corporate tech shops getting smaller as more and more systems are simplified and delivered via the cloud? Open disclosure: I worked for Gartner for six years and was a client for seven.
Lead on Purpose
MARCH 30, 2010
Make commitments carefully and keep them at all costs. Trust is key to understanding your customers and your market. This focus has come primarily from reading The Speed of Trust by Stephen M.R. He discusses the concept of building a trust account, which is similar to a bank account. Extend Trust: Demonstrate a propensity to trust.
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