2010 Cost Porter Rate of Return 
Harvard Business Review
FEBRUARY 16, 2017
Over 20 years ago, Harvard Business School professor Michael Porter introduced the Porter hypothesis , which posits that environmental regulation can benefit companies by nudging them to explore their current production methods and eliminate costly waste that they have been blissfully unaware of.
Harvard Business Review
OCTOBER 21, 2016
Yet executives are often reluctant to place sustainability core to their company’s business strategy in the mistaken belief that the costs outweigh the benefits. These unpriced natural capital costs are generally internalized until events like floods or droughts cause disruption to production processes or commodity price fluctuation.
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