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A simple cure for the Buzzword Bingo | Rajesh Setty

Rajesh Setty

DECEMBER 4, 2008

Apart from using PPC (pay-per-click) and CPE (cost-per-engagement) based advertisements to jump-start adoption, we have engaged some experts to work on social media marketing. We decided to avoid CPM (cost-per-impression) based advertising as it is difficult to measure the ROI.

Blue Ocean Strategy 30
Blue Ocean Strategy CPM Licensing Open-book 30
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Who Rules the Web Now?

Harvard Business Review

FEBRUARY 22, 2011

Our audience was composed of C-level digital executives from nearly a hundred major media brands. However, we believe that the competitive dynamics shaping online media businesses will also affect many mainstream and Main Street businesses that don't normally think of themselves as competing with Internet titans.

CPA 15
CPA CPM Advertising Disintermediation 15
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