2010 Creativity Development Ries 
Harvard Business Review
MAY 30, 2013
In 2010, one of us was sitting in a room at the Harvard Business School with Eric Ries and a number of budding entrepreneurs. He had developed an extensive plan, and had the promise of grant money behind him. It''s not about price, or code, or agile development. One of these young entrepreneurs in particular stood out.
Harvard Business Review
MARCH 22, 2011
They then researched and analyzed the markets, segmented them, and developed products. If the idea got far enough, they developed marketing campaigns, sales strategies, and launched it. To borrow a phrase from Silicon Valley thought leader and author Eric Ries , they "achieved a failure." Their ideas made sense.
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