2010 Creativity Leadership Market Segmentation 
CO2
JANUARY 2, 2011
These are: Customer Segments – An organization serves one or several customer segments. His book Just Ask Leadership - Why Great Managers Always Ask The Right Questions (McGraw Hill 2009). They look at 9 Building Blocks that form the business canvas.
Harvard Business Review
APRIL 22, 2011
Google's founders knew before they launched that they were entering a highly competitive market segment. Would they be able to micromanage the vast tidal wave of creativity that they needed to unleash? They treat their talented, principled, creative people like talented, principled, creative people.
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