2010 CTO Marketing Planning 
Harvard Business Review
APRIL 23, 2012
Boards that look more like their target market have a better understanding of their target market. The Teach for America board includes teachers, and parents of kids in public schools — members who represent diverse markets. It's actually a very simple performance indicator.
Harvard Business Review
AUGUST 20, 2013
Adoption risk: Adopting technologies or responding to market, business, and technology trends too quickly or too slowly; reactively or over thought, without considering how non-technical implications or unintended consequences contribute adoption risk. The New CTO: Chief Transformation Officer. IT Doesn''t Matter (to CEOs).
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