2010 Development P&L Retail 
Harvard Business Review
JULY 17, 2014
Likewise, marketing wants to clearly quantify the impact of its long-term branding efforts while finance is more focused on macro-economic drivers of marketing performance, such as interest rates, employment levels, inflation and retail sales. As an ingredient brand, Intel often struggled to link marketing to P&L impact.
Harvard Business Review
DECEMBER 20, 2011
Ok, this one is cheating a bit, but on a fundamental level, the top themes in green business haven't actually changed too much ( see the 2010 list ). Increased demand for transparency and its close partners, (a) the quest to define and develop useful sustainability metrics and (b) the growing sustainability data explosion.
Expert insights. Personalized for you.
13 
Let's personalize your content