2010 Development Price Working Capital 
Harvard Business Review
DECEMBER 7, 2010
It's a common assumption that offering more features or developing high-quality products and services is expensive, and that the products of these labors can command premiums. Are (extremely) high quality and (relatively) low prices entirely incompatible? Unlike Ferran Adria's El Bulli in Catalonia, D'O doesn't operate at a loss.
Harvard Business Review
FEBRUARY 24, 2015
A 2010 meta-analysis detailed many of the different issues that make divestiture so hard to evaluate consistently. In parallel, it reduced its fixed costs by restructuring its industrial footprint and overhead structure; increasing sales, marketing, and R&D expenditures in targeted areas; and dramatically reducing working capital.
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