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Know Your History, Purpose and Direction

CoachStation

Finally, it has forced me to think about and clearly articulate answers to the excellent questions that Maddy had developed. If you have not had the opportunity to view or read any of Simon Sinek’s material regarding marketing and to ‘ Start with Why ‘, I highly recommend you spend a few minutes doing so. What does that even mean?

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2013 Trends and The Power of Women

Women on Business

Guest Post By: Andrea Simon, PhD., president of Simon Associates Management Consultants. In a 2010 survey, a record 36% of women ages 25-29 had attained a bachelor’s degree compared to 28% of men of the same age. As of 2010, only 2.4% About the Author: A cultural anthropologist, Andrea Simon, Ph.D., of the U.S.

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Know When to Kill Your Brand

Harvard Business Review

” In his book, Start with Why , Simon Sinek says that purpose should provide direction when deciding a company’s future: “Instead of asking, ‘WHAT should we do to compete? But by the 1990’s, big box retailers had taken over the market and the Service Merchandise brand no longer offered meaningful differentiation.

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How Coty Reinvigorated Its Supply Chain

Harvard Business Review

In 2010, Coty was rapidly expanding through acquisitions and internal growth and needed to align, integrate, and further accelerate improvements in its supply chain. The traditional, even predominant, way to form a team follows a well-rehearsed and perfectly logical flow: Develop a strategy. Allocate budget for a team.