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Stop Focusing on Profitability and Go for Growth

Harvard Business Review

Global capital balances more than doubled between 1990 and 2010 — from $220 trillion (about 6.5 Equity cash flows, in turn, are a function of a company’s long-term return on equity (ROE), growth, and the value of shareholders’ equity on its books. times global GDP) to more than $600 trillion (9.5 times global GDP).

ROE 14
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Don't Confuse Engagement with User Experience

Harvard Business Review

Where Android jumped from 1.43% of Black Friday shopping traffic in 2010 to 4.92% this year, Apple's iOS pole-vaulted from 3.85% to 18.46%. Put another way, Apple's UX metric seems to encourage ROE — Return on Engagement — where Android emphasizes ease-of-use and opportunity.

ROE 10