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People Do Business With You…But Why?

Women on Business

According to author and thought leader Simon Sinek, people buy the “why.” Categories : Communications , Marketing , business development 2 Comments 1 Tweets that mention People Do Business With You…But Why? :: Women on Business -- Topsy.com January 12th, 2011 at 1:23 am [.] By Maribeth Kuzmeski Why do people do business with you?

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Top Quotes from the Art of Management 2010 | RoundtableTalk

Roundtable Talk

Headlined by Malcolm Gladwell (Outliers, Tipping Point) and joined by Simon Sinek (Start with Why?) – who stole the show, Mitch Joel (Six Pixels of Separation), Nilofer Merchant (Rubicon Consulting), and Michael Eisner (former CEO of Disney), the day showcased some amazing ideas, great presenters and inspiration to spare. Ctrl.Alt.Del.

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Know Your History, Purpose and Direction

CoachStation

Finally, it has forced me to think about and clearly articulate answers to the excellent questions that Maddy had developed. If you have not had the opportunity to view or read any of Simon Sinek’s material regarding marketing and to ‘ Start with Why ‘, I highly recommend you spend a few minutes doing so. What does that even mean?

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2013 Trends and The Power of Women

Women on Business

Guest Post By: Andrea Simon, PhD., president of Simon Associates Management Consultants. In a 2010 survey, a record 36% of women ages 25-29 had attained a bachelor’s degree compared to 28% of men of the same age. As of 2010, only 2.4% About the Author: A cultural anthropologist, Andrea Simon, Ph.D., of the U.S.

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Know When to Kill Your Brand

Harvard Business Review

” In his book, Start with Why , Simon Sinek says that purpose should provide direction when deciding a company’s future: “Instead of asking, ‘WHAT should we do to compete? There may have been another business that they could have started, utilizing the company’s assets (real estate, technology, staff, etc.)

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How Coty Reinvigorated Its Supply Chain

Harvard Business Review

In 2010, Coty was rapidly expanding through acquisitions and internal growth and needed to align, integrate, and further accelerate improvements in its supply chain. The traditional, even predominant, way to form a team follows a well-rehearsed and perfectly logical flow: Develop a strategy. Allocate budget for a team. Insight Center.

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India's Decade of Collaboration

Harvard Business Review

President Pratibha Patil has even declared 2010-2020 as India's " Decade of Innovation." For instance, in October 2010, Biocon struck a $350-million marketing alliance with Pfizer, the world's largest drug maker, to commercialize four of Biocon's insulin biosimilar products in non-overlapping markets globally.

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