Remove 2010 Remove Early Adopters Remove Operations Remove Power
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Whole Foods Is Becoming Amazon’s Brick-and-Mortar Pricing Lab

Harvard Business Review

By buying Whole Foods, Amazon gets virtually limitless possibilities to test products and services, test price points and assortment interactions, redefine the price perception for organic and healthier foods, merge offline and online shopping experiences, and perhaps test home delivery or store pickup with ideal early adopters.

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What BMW’s Corporate VC Offers That Regular Investors Can’t

Harvard Business Review

At the time, BMW had no dedicated, company-spanning unit to leverage the creative power of startups. Among the 30 top companies in seven of the largest industries, almost half had a VC-fueled accelerator in 2015, up from just 2% in 2010. Similarly, Charles Schwab was the early adopter client of Siebel’s revolutionary CRM system.

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Your Smartphone Works for the Surveillance State

Harvard Business Review

And while you might scoff at these as something that only early adopters use, even late adopters of digital technologies leave behind an incredibly detailed trail of their lives. The Washington Post ran a special back in 2010 entitled " Top Secret America " that detailed the extent to which this was taking place.

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