The Planning Fallacy and the Innovator's Dilemma
Harvard Business Review
AUGUST 1, 2012
While $300 million might sound like a ridiculously large number to small business owners or entrepreneurs, leaders in many global giants consider the amount a drop in the bucket. Entrepreneurs often underestimate how long it will take them to produce revenues, and wildly miss how much they will have to invest to commercialize their idea.
13 
Let's personalize your content