2010 Ethics Marketing USP 
Rich Gee Group
JANUARY 5, 2011
But you can’t argue that they have a compelling model that scared market leaders like McDonald’s and Dunkin Donuts to mimic a lot of their offerings. At the same time such shops have to understand they might have the best brew on planet, but it is not the USP for them. You might not like Starbucks and that’s fine.
N2Growth Blog
APRIL 25, 2010
The Costco experience isn’t what it used to be, US auto manufacturers continue to struggle, the banking industry has been crippled, and government agencies (pick one…USPS, IRS, DMV, etc.) Reward talent, innovation, loyalty, attitude, creativity, work ethic, contribution, and leadership ability…not tenure. Our Freedom.
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