The CEO of Coca-Cola on Using the Company’s Scale for Good
Harvard Business Review
MAY 29, 2014
For example, developing our PlantBottle innovation — a fully recyclable packaging made of up to 30% renewable plant material — took significant upfront investment but we felt it made good sense, especially with oil prices fluctuating. We also have ethical drivers for our sustainability work. We have a responsibility to help others.
Let's personalize your content