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People Do Business With You…But Why?

Women on Business

According to author and thought leader Simon Sinek, people buy the “why.” By Maribeth Kuzmeski Why do people do business with you? Is it because of WHAT you do or is it because of WHY you do it? Over the past few weeks I’ve been asking clients and other professionals their “why.” Many times it doesn’t seem clearly defined.

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Know Your History, Purpose and Direction

CoachStation

If you have not had the opportunity to view or read any of Simon Sinek’s material regarding marketing and to ‘ Start with Why ‘, I highly recommend you spend a few minutes doing so. in 2010 and started full time work in the business in 2012. I started building CoachStation (website, social media etc.) It’s massive!

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India's Decade of Collaboration

Harvard Business Review

President Pratibha Patil has even declared 2010-2020 as India's " Decade of Innovation." For instance, in October 2010, Biocon struck a $350-million marketing alliance with Pfizer, the world's largest drug maker, to commercialize four of Biocon's insulin biosimilar products in non-overlapping markets globally.

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