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Integrated Marketing and Social Networks

Coaching Tip

On the other hand, they have opened up a lot of opportunities," said David Cowan, a venture capitalist at Bessemer Venture Partners in Menlo Park, CA. billion in 2010, according to research firm eMarketer. Facebook already helped spur a new crop of videogame companies designed around interacting with friends, Ms.

Marketing 102
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We Recorded VCs’ Conversations and Analyzed How Differently They Talk About Female Entrepreneurs

Harvard Business Review

When venture capitalists (VCs) evaluate investment proposals, the language they use to describe the entrepreneurs who write them plays an important but often hidden role in shaping who is awarded funding and why. All told, we observed closed-room, face-to-face discussions leading final funding decisions for 125 venture applications.

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A Quiet Revolution in Clean-Energy Finance

Harvard Business Review

Many venture capitalists are limiting their investments to the "demand-side" — aimed at reducing energy use — rather than investing in startups trying to change the way we produce energy. The net result is that many VCs now turn down promising companies that might contribute to transforming the way we produce energy.

Energy 11
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Where There’s a Why, There’s a Way

Harvard Business Review

Trish Costello, founder of Portfolia, knows her “why”: assist starts-up in growth and financing. Costello founded and led for twelve years the prestigious Kauffman Fellows program, one of the world’s most respected private training programs for venture capitalists. Her “how” has morphed over the past two decades.

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The 4 Types of Small Businesses, and Why Each One Matters

Harvard Business Review

A 2010 poll by The Pew Research Center found that the public had a more positive view of them than any other institution in the country – they beat out both churches and universities, for instance, as well as tech companies. America loves small businesses. corporations and for companies considering moving production back to the U.S.

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Could a Four-Year-Old Do What Carl Icahn Does?

Harvard Business Review

Venture capitalist Mark Andreessen, a target of Icahn’s attacks as a board member at eBay, recently likened the 78-year-old to a six-year-old. In 2010 it was $900 million — seventh place. Apple Finance Skill vs. luck' Wait a while. If necessary, write another letter, or a few tweets. Sell stock in the company.

Hedge 8
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Don’t Build Your Startup Outside of Silicon Valley

Harvard Business Review

Many small businesses don’t require the sort of financing required by firms in pursuit of s-curve growth. But for an important subset of the business world — firms in pursuit of explosive growth — raising capital from angel investors or venture capitalists is an early step on a long and uncertain road to success.

IPO 9