Harvard Business Review

JULY 27, 2017

This meant that the company was leaving out huge innovation potential — thousands of startups with billions of funding — that could help BMW innovate anything from core vehicle technology (batteries, sensors, artificial intelligence software) to manufacturing innovations (internet of things, cybersecurity, robotics).

Venture Capitalist 8

Venture Capitalist Meyer Innovation Fixed Costs 8

Harvard Business Review

AUGUST 31, 2018

has slowed , and that in most industries the biggest firms have higher market share than they did a decade ago. By cutting the fixed costs of computing — avoiding the need to hire IT staff, servers, and hardware — even the smallest firm can satisfy large and unexpected computing needs. businesses. Less than 0.5%

Technology 11

Technology Agility Fixed Costs Software 11

Harvard Business Review

JANUARY 5, 2017

Political campaigns are marketing campaigns, messages aimed at selling a product. Yet by 2004 its market share was down to 3%. Because more people used PCs, and wrote software for them, they became the default choice for nearly everyone. Bigger marketing budgets may not pay off. Apple learned this the hard way.

Media 13

Media Advertising Fixed Costs Content 13