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Join Me at Catalyst Conference 2011

Ron Edmondson

Use Rate Code FOB and receive a ticket price of $199 (savings of $120 off regular prices). Watch some highlights from 2010 in this video: Catalyst Atlanta : Highlights from 2010 from Catalyst on Vimeo. Call 888.334.6569 to speak to a Catalyst Concierge, or register online at www.catalystconference.com. Will I see you there?

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Ten Years After Ford’s Spectacular Turnaround, What Alan Mulally Reveals About Brand-Inspired Cultural Revolution

Great Leadership By Dan

By identifying “300 different characteristics—from the chirps on the electronic key fob to the clunk of a closing door—that define the personality of its vehicles,” Ford developed a common design language that made it easier to develop single products to sell in all markets. And the company posted annual profits of $6.6

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