P&G Innovates on Razor-Thin Margins
Harvard Business Review
APRIL 16, 2012
This is an excellent story of reverse innovation in action.but the story has only just begun. The fact that Gillette's global products failed to address billions of emerging markets' low-income consumers wasn't seen as a major problem at Gillette, so long as growth in its core markets was robust. This blog is co-authored with John R.
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