Unilever’s Big Strategic Bet on the Dollar Shave Club
Harvard Business Review
JULY 28, 2016
.” More specifically, male grooming is Unilever’s largest growth driver, according to Chet Henderson, Unilever’s VP of Insight, Personal Care. And according to a market study by Technavio, the global wet shave market is expected to reach $31.41 1 razor brand, saw its market share fall from 71% in 2010 to 59% in 2015.
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