The Planning Fallacy and the Innovator's Dilemma
Harvard Business Review
AUGUST 1, 2012
While $300 million might sound like a ridiculously large number to small business owners or entrepreneurs, leaders in many global giants consider the amount a drop in the bucket. But anyone with near-term innovation targets with nine (or six or even four) digits in them should ensure they are familiar with the concept of "planning fallacy.".
13 
Let's personalize your content