Unilever’s Big Strategic Bet on the Dollar Shave Club
Harvard Business Review
JULY 28, 2016
While Dollar Shave Club represents a growing share of the razorblades market, it is still tiny, it operates with low margins, is made up of an irreverent albeit engineering-savvy team – and is, as yet, unprofitable. 1 razor brand, saw its market share fall from 71% in 2010 to 59% in 2015.
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