In the CEO Afterlife

OCTOBER 11, 2011

There’s not a Brand Manager that doesn’t want to build brand equity. For example, if 35% of folks thought Hogwash Detergent was “best at getting clothes white” in 2010, that number needs to go up in 2012 to prove an improvement in brand equity. Human Resources. The Hard-Knock Valuation of Brand Equity Growth.

Brand 253

Brand CEO P&L Brand Management 253

QAspire

OCTOBER 3, 2010

" – Michael le Boeuf As a manager or business leader, rewarding the behaviors you seek is a matter of constant choice. Whether you are a project manager or a business leader, here are a few actions you can take to set the right expectations on behaviors you value. By Tanmay , October 4, 2010 @ 7:51 pm @Jay - Thanks Jay.

Quality 103

Quality Directory Blog Project 103

In the CEO Afterlife

AUGUST 29, 2011

by John • August 29, 2011 • Human Resources , Leadership , Strategy • 2 Comments. There are all sorts of strategies in today’s business – at the top is corporate strategy, followed by a slew of functional and sub-functional strategies ranging from marketing to waste management. Human Resources.

Strategy 131

Strategy CEO Company Competitive Advantage 131