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3 Important Things I Learned About Social Media in 2010 :: Women.

Women on Business

This year of 2010 has been a revelation to me as to the ins and outs of Social Media. Not really. But you’d think so when you see the proliferation of articles, everywhere, about what to do and what not to do when it comes to utilizing Social Media and your business. What’s a girl to do? Why capitalize the first letters?

Media 198
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The Hard-Knock Valuation of Brand Equity Growth | In the CEO.

In the CEO Afterlife

by John • October 11, 2011 • Branding , Leadership , Marketing , Strategy • 0 Comments. Marketers, who work for the likes of P&G or Unilever, periodically check brand awareness and brand attributes to measure progress. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant.

Brand 253
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People Do Business With You…But Why?

Women on Business

Red Zone Marketing’s “Why”: We focus our efforts on finding simple, common sense and inexpensive alternatives to creating growth in a business. We are committed to designing smart marketing strategies – not the flashiest or most complex. It help to get right decision and preparing future business and marketing strategies.

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How are you doing on price? :: Women on Business

Women on Business

Join The Whale Hunters group on LinkedIn for more discussions about how to be successful selling to big companies in a tough market. Planning Your Marketing Strategy Quickly and Effectively It doesn’t matter whether you work for a large Fortune.

Price 133
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Clout as Strategy and Why Companies Won't Admit It | In the CEO.

In the CEO Afterlife

Clout as Strategy and Why Companies Won’t Admit It. by John • August 29, 2011 • Human Resources , Leadership , Strategy • 2 Comments. What is the definition of strategy? Strategy is a plan of action designed to achieve a defined goal. Human Resources. In the CEO Afterlife.

Strategy 131
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The Gulf Spill: BP Still Doesn’t Get It

In the CEO Afterlife

Toward the end of 2010, the new CEO, Bob Dudley, promised “to move the company forward and rebuild confidence after the terrible events.” A key component of his image-building strategy was a commitment to provide regular progress updates to the public along the way. Suffice to say that public suspicion does not favor voluntary action.

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Branding the Aspiring Novelist | In the CEO Afterlife

In the CEO Afterlife

USA Today reports she sold 164,000 e-books in 2010. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Human Resources. Already there are cracks in the traditional publisher armor. Young-adult paranormal author Amanda Hocking decided to take the route of digital self-publishing. Leadership.

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