2010 Human Resources Marketing Sharpe 
Women on Business
JANUARY 24, 2011
Follow some basic ground rules to best focus the time and resources you have: Know what you need. Being sharp means being succinct. Evaluate organizations online: their mission, major products/markets, history, and biographies of key participants. Base marketing initiatives on shared values and multiple-agendas.
Strategy Driven
OCTOBER 21, 2011
Twelve cases are written as narratives with multiple teaching points, but without a focus on a particular business decision; the remaining twenty-three cases were written around specific conundrums related to strategy, operations, finance, marketing, leadership, culture, human resources, organizational design, business model, and growth.
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