The Planning Fallacy and the Innovator's Dilemma
Harvard Business Review
AUGUST 1, 2012
"You have to deliver $300 million in incremental growth by 2015," the business unit head told the leader of his innovation team. But anyone with near-term innovation targets with nine (or six or even four) digits in them should ensure they are familiar with the concept of "planning fallacy.". Then early results disappoint.
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