Cisco's Flip Flop and (Mis)Managing the Obvious
Harvard Business Review
APRIL 18, 2011
Cisco's clever little camcorder collapse provides picture-perfect insight into a pervasive innovation pathology: Ignoring — or disrespecting — the obvious. The company promised back in 2009 to bring out a Wi-Fi Flip in early 2010. Novel subtlety and nuance can be wonderful but my innovation heart belongs to obvious.
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