The Planning Fallacy and the Innovator's Dilemma
Harvard Business Review
AUGUST 1, 2012
But anyone with near-term innovation targets with nine (or six or even four) digits in them should ensure they are familiar with the concept of "planning fallacy.". As recounted in Kahneman's recent book, Thinking, Fast and Slow , one study found that the typical homeowner expected their home improvement projects to cost about $19,000.
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