2010 Kahneman Marketing Productivity 
Harvard Business Review
JANUARY 12, 2015
Ethical consumerism is the broad label for companies providing products that appeal to people’s best selves (for example, fair trade coffee or a purchase that includes a donation to a charitable cause). ” I understand the attraction to markets and their efficiency; I am a marketing professor.
Harvard Business Review
FEBRUARY 24, 2015
A 2010 meta-analysis detailed many of the different issues that make divestiture so hard to evaluate consistently. These preparatory steps are of particular importance for carve-outs that are not full-fledged business units with profit & loss responsibility, such as R&D centers or production units whose only customer is their parent.
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