2010, Kahneman, Marketing and Survey

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2010

Kahneman

Marketing

Survey

After a Blizzard, What's a Fair Price for a Shovel?

Harvard Business Review

FEBRUARY 11, 2013

For instance, if price is held steady, is it fair that those who show up right when the store opens get to purchase at less than the market clearing price? Or should the storeowner follow the mantra of economists to raise price until the market clears? I was surprised at the responses to my survey question.

Price

Price Kahneman Survey Constraint

Ethical Consumerism Isn’t Dead, It Just Needs Better Marketing

Harvard Business Review

JANUARY 12, 2015

. “If consumers cared about moral issues,” the argument goes, “then companies and brands that did the right thing would have a larger market share. ” I understand the attraction to markets and their efficiency; I am a marketing professor. We cannot shop our way to a better world.”

Ethics

Ethics Marketing Brand Morale

Leadership Digital

After a Blizzard, What's a Fair Price for a Shovel?

Ethical Consumerism Isn’t Dead, It Just Needs Better Marketing

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