GE's Eco-Innovation Platform
Harvard Business Review
OCTOBER 26, 2011
This candid admission comes from Beth Comstock, GE's Chief Marketing Officer. Starting in mid-2010, GE asked the world for their ideas about "Powering the Grid" and, later on, "Powering Your Home." "We're looking for new models of innovation. We don't have all the answers or all the capabilities."
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