GE's Eco-Innovation Platform
Harvard Business Review
OCTOBER 26, 2011
It started as a business strategy that wrapped a handful of greener products into one brand story about helping both the environment and customers. Starting in mid-2010, GE asked the world for their ideas about "Powering the Grid" and, later on, "Powering Your Home." In 12 months, GE received an astonishing 5,000 business plans.
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