2010 Kleiner Strategy Technology 
Tony Mayo
FEBRUARY 5, 2010
Top Executive Coaching with Tony Mayo About Tony Mayo Newsletter Sign-up Sections Client Comments For Executive Coaches For Executives For Fun For Salespeople Quotes and Aphorisms Recommended Books Technology Tips Videos & Podcasts Popular Posts Twitter Log IX About Tony Mayo Truth or Consequences?
Harvard Business Review
OCTOBER 26, 2011
It started as a business strategy that wrapped a handful of greener products into one brand story about helping both the environment and customers. Starting in mid-2010, GE asked the world for their ideas about "Powering the Grid" and, later on, "Powering Your Home." In 12 months, GE received an astonishing 5,000 business plans.
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