2010 Leadership Operations Porter 
CO2
JANUARY 2, 2011
It seems that they are adapting their work from Micheal Porters 5 forces. Gary Cohen grew the company from two people to 2,200 employees Currently, he is Managing Partner of CO2 Partners, LCC, operating as an executive coach and consultant.
Harvard Business Review
FEBRUARY 14, 2012
In November 2010, to big fanfare at Unilever's London headquarters, chief executive Paul Polman boldly articulated a new strategy. It is indicative of a new generation of leadership emerging at the top of many of the world's largest organizations. So in one sense, Polman is only being a good businessman.
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