Cisco's Flip Flop and (Mis)Managing the Obvious
Harvard Business Review
APRIL 18, 2011
The company promised back in 2009 to bring out a Wi-Fi Flip in early 2010. Cisco's leadership is very smart and Wi-Fi is part of the firm's core competence. If the "innovation obvious" answer is "cut prices," that speaks volumes about your firm's innovation culture. The current Flip web site shows no Wi-Fi-enabled cameras.
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