2010 Levitt Marketing Technology 
Harvard Business Review
AUGUST 22, 2016
Regardless of which number is right, there is no doubt that a lot of time and energy go into marketing products that will no longer exist in a year. The term was coined by the late Harvard Business School marketing professor, Theodore Levitt, in a 1960 article by the same name (republished in 2004). What is marketing myopia?
N2Growth Blog
OCTOBER 7, 2010
So the list that follows is my ranking of the Top 10 Speakers from World Business Forum 2010 as well as my logic behind the rankings. Steve Levitt - Author of Freakanomics and Super Freakanomics , Steve was superb. So there you have it…my picks for the Top 10 Speakers at World Business Forum 2010.
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