The Planning Fallacy and the Innovator's Dilemma
Harvard Business Review
AUGUST 1, 2012
But anyone with near-term innovation targets with nine (or six or even four) digits in them should ensure they are familiar with the concept of "planning fallacy.". Entrepreneurs often underestimate how long it will take them to produce revenues, and wildly miss how much they will have to invest to commercialize their idea.
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