Women on Business

JANUARY 24, 2011

Being sharp means being succinct. Evaluate organizations online: their mission, major products/markets, history, and biographies of key participants. If you rely on searches for your background research, so will those you work with (if they are sharp). Discover the reporters in your area and profession.

Press Release 100

Press Release Discount Sharpe Advertising 100

Harvard Business Review

JULY 18, 2014

Off the Bell Curve Pay Attention to Your “Extreme Consumers” Working Knowledge Marketers worry too much about the average consumer and don’t spend enough time thinking about “extreme” customers — those quasi-maniacs who passionately love or hate a brand. And long lines ? Drake’s is: You only live once.

Norton 8

Norton Brand Sharpe Storytelling 8

Harvard Business Review

MARCH 6, 2014

His answer is that in a news market overflowing with facts, facts by themselves go unsold; they require a story—and that story, he says mischievously, needs some kind of bias on the part of the author, “a pair of lenses that slide over reality and aim to bring it more clearly into focus.” Where should all this go in our minds?”.

Peer Review 8

Peer Review Review Industry Wilde 8

Harvard Business Review

NOVEMBER 4, 2016

personal consumption expenditures in 2010 and that over half of that amount actually went to U.S. The UK Treasury’s April 2016 report about the economic pain caused by Brexit, 200 pages long and generally well executed, is an example: It was dismissed as “gobbledygook.” distributors, retailers, and so on. in the U.S.,

Globalization 8

Globalization Education Policies Survey 8