2010 Media Operations Simon 
Next Level Blog
AUGUST 16, 2010
For a full discussion of the historical grounding of their positions, I encourage you to read this column by Simon Schama in the Financial Times and this one by former George W. " Whether they’re stated or not, most organizations have operating principles. Bush speechwriter, Michael Gerson in the Washington Post.
Harvard Business Review
SEPTEMBER 12, 2017
This step goes hand in hand with the media attention these price changes drew. Compare that to Whole Foods, whose latest 10-K filing makes far fewer references to price, and cites low prices not only as a clear risk factor, but also one which contributed to its recent declines in operating income and net income.
Harvard Business Review
JULY 17, 2015
” In his book, Start with Why , Simon Sinek says that purpose should provide direction when deciding a company’s future: “Instead of asking, ‘WHAT should we do to compete?’
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