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Marketing Metrics: A book review by Bob Morris

First Friday Book Synopsis

Marketing Metrics: The Definitive Guide to Measuring Marketing Performance, Second Edition Paul Farris, Neil Bendle, Phillip Pfeifer, and David Reibstein Prentice Hall (2010) Note: The review that follows is of the Second Edition (2010), a sequel to Marketing Metrics: 50+ Metrics Every Executive Should Master (2006).

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Should CEOs Have Term Limits? | N2Growth Blog

N2Growth Blog

Posted on July 7th, 2010 by admin in Leadership , Operations & Strategy , Rants By Mike Myatt , Chief Strategy Officer, N2growth I have read some interesting articles and blog posts of late on the subject of CEO term limits, and felt this topic worthy of discussion. Our Freedom. mikemyatt: The rigidity of a closed mind is the first s.

CEO 287
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Workplace Gossip | N2Growth Blog

N2Growth Blog

In fact, gossip seriously undermines each one of the aforementioned success metrics by propagating inaccurate information. Copyright/Legal Privacy Resources Sitemap N2Growth Blog © Copyright 2010 N2Growth. When you take part in gossip you do none of these things. Our Freedom. mikemyatt: A leaders Intellect should not be a depreci.

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Leadership Self Examination | N2Growth Blog

N2Growth Blog

They are voracious learners always looking for better methods, different approaches, enhanced efficiencies, better technology and increased velocity. I think many in leadership get to choose the metric they use to measure, and they seem to always choose the one that makes them look good. Want to find out? Section X: Results.

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Loyalty vs. Tenure | N2Growth Blog

N2Growth Blog

These companies have placed themselves far behind the technology curve because tenured managers hire employees with obsolete skill sets and together they create mediocre solutions. I want metrics that mirror experience. Copyright/Legal Privacy Resources Sitemap N2Growth Blog © Copyright 2010 N2Growth. Our Freedom.

Loyalty 418
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Bonus or No Bonus? | N2Growth Blog

N2Growth Blog

Posted on November 29th, 2010 by admin in Miscellaneous , Operations & Strategy , Talent Management By Mike Myatt , Chief Strategy Officer, N2growth Bonus or no bonus? They must be relevant, meaningful, in alignment with cultural values, and tied to the right set of metrics. That is the question. Our Freedom. All Rights Reserved

Blog 318
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Leadership and Opportunity | N2Growth Blog

N2Growth Blog

In today’s post I’ll take a look at timing as key success metric… As the verse from the old Kenny Rogers song goes “you have to know when to hold em and know when to fold em.&# Copyright/Legal Privacy Resources Sitemap N2Growth Blog © Copyright 2010 N2Growth. Our Freedom. All Rights Reserved

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