What BMW’s Corporate VC Offers That Regular Investors Can’t
Harvard Business Review
JULY 27, 2017
At the time, BMW had no dedicated, company-spanning unit to leverage the creative power of startups. From 2012 to 2015, the number of global corporate venture capital deals almost doubled, and their investments quadrupled, to $29.1 Gimmy’s task was clear but highly demanding: to reimagine the way BMW innovates.
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