Don't Confuse Engagement with User Experience
Harvard Business Review
DECEMBER 5, 2012
The Android operating system has been outselling Apple's iOS by nearly a 5:1 ratio. Where Android jumped from 1.43% of Black Friday shopping traffic in 2010 to 4.92% this year, Apple's iOS pole-vaulted from 3.85% to 18.46%. Mobile designer Luke Wroblewski captures the conundrum perfectly: What explains. The numbers don't lie.
Let's personalize your content