Taking a Step Back Doesn’t Always Move You Forward
In the CEO Afterlife
JULY 26, 2016
Yes, these pundits were bright and articulate, but they could also be very political. 2010 – Kraft buys Cadbury. Early in my career, when I worked for a couple of big companies in brand management, I joined my colleagues in nodding to the notion of taking a step back. 1990 – Kraft buys Jacobs Suchard. 2000 – Kraft buys Nabisco.
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