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People Do Business With You…But Why?

Women on Business

According to author and thought leader Simon Sinek, people buy the “why.” I do believe the “why” is critically important in business, and if you watch Sinek’s short lecture on TED video , you may see a different perspective on its importance too. By Maribeth Kuzmeski Why do people do business with you?

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Twitter Log XVIII

Tony Mayo

Top Executive Coaching with Tony Mayo About Tony Mayo Newsletter Sign-up Sections Client Comments For Executive Coaches For Executives For Fun For Salespeople Quotes and Aphorisms Recommended Books Technology Tips Videos & Podcasts Popular Posts Twitter Log IX About Tony Mayo Truth or Consequences? More on Gandhi here.

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Know When to Kill Your Brand

Harvard Business Review

” In his book, Start with Why , Simon Sinek says that purpose should provide direction when deciding a company’s future: “Instead of asking, ‘WHAT should we do to compete?’ There may have been another business that they could have started, utilizing the company’s assets (real estate, technology, staff, etc.)

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How Coty Reinvigorated Its Supply Chain

Harvard Business Review

In 2010, Coty was rapidly expanding through acquisitions and internal growth and needed to align, integrate, and further accelerate improvements in its supply chain. The technologies and processes that are transforming companies. They spread the word through videos and other means. Insight Center. Sponsored by Accenture.