Ten Years After Ford’s Spectacular Turnaround, What Alan Mulally Reveals About Brand-Inspired Cultural Revolution
Great Leadership By Dan
JUNE 7, 2018
In 2010, Motor Trend named one of Ford’s newest cars, the Ford Fusion, “Car of the Year.” Within a year, the entire organization's energy toward the Ford brand had been reinvigorated and executives throughout the company had begun to adopt Mulally’s focused and data- driven approach. And the company posted annual profits of $6.6
193 
Let's personalize your content