Terry Starbucker

DECEMBER 1, 2013

I said I believed it was based on a couple of core issues – one, a mistaken belief about basic human motivation, and two, a fear that being “touchy feely” couldn’t possibly produce economic success. They report being less focused on financial success than they are on making a difference. Be more human.

Trends 375

Trends Aaker Tips Leadership 375

Tanveer Naseer

MARCH 18, 2011

RT @ smaxbrown : Author Jennifer @ Aaker of The Dragonfly Effect reveals how to get results by harnessing power of SM [link] #. Sudden Teamwork: The Voices of Success by @ KateNasser [link] # communication #leadership #. Twitter Weekly Highlights for 2011-01-21. Twitter Weekly Highlights for 2011-02-25. Thanks Lisa!

Decisionmaking 112

Decisionmaking Aaker Gordon Review 112

Strategy Driven

APRIL 8, 2011

Brand Relevance : Making Competitors Irrelevant by David Aaker. Not only are these brands phenomenally successful – they are examples of product categories where competitors are nearly irrelevant, says branding guru David Aaker. Whole Foods Market. Brand Preference vs. Brand Relevance. Evaluating a Concept’s Prospects.

Brand 56

Brand Aaker Six Sigma Short-term 56

Strategy Driven

SEPTEMBER 27, 2013

Marketing scholars Jennifer Aaker and Susan Fournier reveal how closely business relationships and interpersonal relationships mirrored each other in an Internet-based psychology test. “Trust is much heralded in marketing, but it has a downside,” said Aaker in an interview for Stanford Graduate School of Business (GSB) News.

Aaker 64

Aaker Short-term Marketing Benchmarking 64